Jessica Stam for Bvlgari
See the ring? It's a B.zero1 ring from Bvlgari. Jessica Stam wore it to help raise funds for the Bvlgari's Save the Children Campaign. For the 125th Years Anniversary of Bvlgari, they decided to celebrate it by participating in "Save the Children's Rewrite the Future Campaign". The campaign was aimed to provide educations for over millions of children suffering the consequences of war and conflicts.
Bvlgari has created a special silver ring and pendant engraved with the founder's name, Sotirio Bvlgari and the Save the Children Logo. Though Bvlgari is known for favoring gold in their masterpieces they decided to use silver to pay tribute to Sotirio Bvlgari's origin as a silversmith.
Last November 15, 2012 at Rome opening of "Stop. Think. Give." wherein a photo and video exhibit of photographer Fabrizio Ferri was held, Bvlgari happily announced that the successful sales of the ring have pushed donations over $20 million, exceeding a target set in 2009 when the partnership began. The said exhibit is set to channeling the Bulgari/Save the Children partnership over the past four years.
Celebrities, including Stam show support in this campaign. Some are Ben Stiller, Debra Messing, Eddie Van Halen, Olivia Wilde, and Jessica Biel. Below is the video campaign.
You can purchase the ring online at Bvlgari's website.
